May 5, 2026
ZIM deployed smart container technology across its full fleet to strengthen visibility across its global container network.
By eliminating operational blind spots and building a robust digital infrastructure, ZIM is converting raw container visibility into actionable operational intelligence across its entire global network.
This shift not only improves operational decision-making, but also enables a new level of transparency and confidence for customers.
For global carriers, container visibility often ends at the port gate.
Once containers move inland by rail or truck, operations teams lose granularity into asset location and status.
These blind spots compromise container positioning, inflate safety stock levels, and obstruct efficient fleet movements.
ZIM recognized that solving these challenges required more than incremental improvements. "Partial deployment only gives partial value.” - Oded Shachar, CTO & Head of ZIM Ventures.
To unlock meaningful operational impact, ZIM decided to deploy smart container technology across its entire dry container fleet.
Traditional container tracking is fragmented, leaving long inland journeys unmonitored.
Smart container deployment enables continuous visibility across the entire journey.
As Gil Lehmann, Director, Global Logistics Division Manager, explains: “There are lots of blind spots where we do not know where the containers are, especially during long rail or truck journeys. So having a tracking device on each container will add this visibility that we lack today."
ZIM recognized that partial visibility creates operational gaps: when only part of the fleet is connected, the rest remains invisible, driving higher safety stocks and manual workflows.
To unlock full operational value, ZIM chose to scale hoopoSense Solar across its entire dry container fleet.
“If you want full visibility of your fleet, you need full coverage. The real value only shows up when you go all-in.” - Gil Lehmann, Director, Global Logistics Division Manager
By choosing a full-fleet rollout, ZIM has moved beyond simple "track and trace" to achieve:
“It’s not only about technology—it’s about building a long-term digital infrastructure. We are building the foundation for smarter logistics over the next decade, enabling us to make better decisions based on data.”
Oded Shachar
CTO & Head of ZIM Ventures
ZIM partnered with Hoopo to deploy hoopoSense Solar smart container tracking devices and hoopo’s intelligence platform designed to transform container data into operational intelligence.
The solution enables:
Key Operational Impact
With full-fleet smart container deployment, ZIM is turning container visibility into operational intelligence across its global network.
Deployment at Global Scale
Deploying smart tracking across thousands of containers requires coordination across teams, depots, and operational sites worldwide. Each device must be installed correctly, and rollout progress monitored across multiple sites.
ZIM worked closely with Hoopo throughout the deployment, training teams, ensuring installation quality, and addressing operational challenges as they emerged. Tools such as installation dashboards and reporting provided visibility into the rollout and helped teams track progress across locations.
“Rolling out thousands of smart containers is a major project. At this scale, you need more than a vendor, you need a true partner.” - Liat Uliel-Mirkin, Telematics Projects Manager
For ZIM, this initiative is not simply a hardware rollout; it represents the bedrock of their next-decade digital strategy. By deploying smart tracking across its entire fleet, ZIM is moving from reactive asset management to more proactive fleet planning.
“If we can reduce our stock buffer by only a few percent, the ROI becomes very clear.” - Gil Lehman, Director, Global Logistics Division Manager
This permanent digital infrastructure provides:
