ZIM Integrated Shipping Services Chooses Hoopo to Revolutionize its Dry-Container Fleet With Solar-Powered Tracking.
Hoopo, a global leader in asset intelligence and tracking solutions, announced that its hoopoSense Solar, the flagship tracker with 12+ years of battery life, is poised to provide end-to-end visibility for ZIM’s dry-container fleet.
The hoopoSense Solar trackers offer the longest battery life in the market, and present groundbreaking features that provide unrivaled visibility and traceability.
Madrid, Spain / Phoenix, USA - [October 15, 2025]
In a global shipping landscape shaped by scale, where logistics leaders continue to face blind spots that cost time, money, and customer trust, the Spanish carrier Marguisa Shipping Lines, a Sea & Ports Group company, is raising the standard for reliability by digitizing its dry container fleet. With longstanding expertise in connecting the world with Africa, Marguisa is proving that agility and innovation can deliver meaningful impact for shippers.
By digitizing its dry container fleet, with Hoopo’s fleet intelligence solutions, Marguisa is delivering what customers need most: transparency, security, and control across every mile of the supply chain.
“We’re not just moving containers, we’re building a smarter, more reliable, secure, and transparent service experience,” said Andrés Cadenas, Container Liner Service Manager at Marguisa. “Digitizing our dry container fleet allows us to anticipate challenges, create efficiencies, and give our clients the confidence that their cargo is always under control.”
Beyond Tracking: The Shipper Advantage
For BCOs (Beneficial Cargo Owners) and freight forwarders, Marguisa’s digitization strategy shifts logistics management from reactive to proactive. With smart tracking now embedded into the fleet, customers can:
• Always know where cargo is: Real-time updates eliminate blind spots and reduce the need for manual follow-ups, which often lead to delays and errors.
• Stay protected: Automated accurate alerts for unauthorized door openings or shock events help safeguard cargo integrity.
• Move faster: End-to-end visibility reduces delays, simplifies dispute resolution, and helps avoid unnecessary fees.
• Decide smarter: Reliable tracking data enables more accurate operations and empowers better decision-making.
• Advance sustainability goals: Optimized fleet management and reduced inefficiencies contribute to greener logistics practices.
“The industry is setting higher standards for visibility and responsiveness, and Marguisa is not only rising to the challenge but helping to lead the way,” said Jeanne Flavian, the CBO of Hoopo, a leading provider of smart container technology. “We are proud to partner with a company that truly recognizes the power of data-driven services built around the customer’s needs. With this rollout, Marguisa proves that agility beats size. For shippers moving goods in complex trade lanes, it’s no longer about hoping cargo arrives; it’s about knowing.”
About Marguisa Shipping Lines
Marguisa Shipping Lines is one of the Spanish leaders in international traffic of container vessels and is part of the Holding Group SEA & PORTS. Marguisa offers regular services covering routes between the Mediterranean Sea, Northern Europe, South America, Asia, Middle East and East Mediterranean to the main destinations in West Africa. With more than 30 years of connecting the world with Africa, the company offers a wide range of maritime services that can be adapted to all types of cargoes. Its mission is to provide customized, innovative, efficient and reliable solutions that exceed customer expectations.